BOOBOO & RARA started as a family project back in 2018, when we self-published our first picture book titled ‘Edamame: Our new baby’. The book is a narrative of a big brother as he anticipates the birth of his little sister, and discovers how she grew from a little edamame bean to a huge watermelon...

Fast forward to today, this little family project has turned into an aspiring kids clothing store, with a big dream to become a treasure trove of imagination and creativity. We seek to craft and curate designs that are playful, candid and filled with good vibes for the little ones.

Here at BOOBOO & RARA, we’d love to get to know you better! Do reach out anytime with your thoughts or pictures.